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Radikaa Sarathkumar pulls off ₹75-crore ‘Thaai Kizhavi’ power move

March 26, 2026

As her Tamil blockbuster Thaai Kizhavi releases on OTT soon, Radikaa Sarathkumar rewrites rules of profit-sharing and ageing heroines in Tamil industry
As her Tamil blockbuster Thaai Kizhavi releases on OTT soon, Radikaa Sarathkumar rewrites rules of profit-sharing and ageing heroines in Tamil industry
Thaai Kizhavi, revolving around the elderly Pavunuthaayi (effortlessly essayed by Radikaa Sarathkumar), has grossed more than ₹75 crore worldwide at the box office, powered by women and family audiences. Released last month and running successfully in theatres, the film, directed by Sivakumar Murugesan and produced by actor Sivakarthikeyan, will likely drop on JioHotstar in April.What is being seen as a bigger power move is that Radikaa, as part of her contract, has received a share in the film’s profit, thus becoming the first actress in the history of Tamil cinema to do so. “I said I wanted to be paid more, because I deserve it. And, we decided on profit sharing. I think all actors should follow this. So many younger actresses have called to say this gives them immense confidence. All I tell them is to build your space, and hold on to it,” says the actress.

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